About Us

Jessica Innocent Johnson is the owner of Helen of Troy Bras. Below is my story.


I have been a "busty" girl all my life but it never really seemed to be a major issue until I was planning for my wedding. Like every fashion crazed bridezilla I wanted to have my perfect bra and wear the entirely too expensive strapless wedding gown of my dreams.  The shop where I purchased my dress in Manhattan, NY suggested that I go to local bra store to get fitted.  I did visit the aforementioned store, was given a bra size I had never heard of and was told there were no bras available for me in the store. I ended up having something close enough  cut and sewn into my dress.


While honeymooning in Europe I  walked into a shopping mall and was amazed to see F cups and G cups readily available. All different colors and styles and the prices were much cheaper than I was used to even with the dollar conversion.  I purchased ten bras that day and it was the best feeling. After returning to the US, (and subsequently my sad bra reality) a light bulb went off in my head.  I would bring this experience back to the women in the US and liberate them from the ill-fitting bras too many people think are ok.  With the support of my husband several years later Helen of Troy Bras was created.

Helen of Troy Bras  is a specialty lingerie store catering to larger cup sizes. This includes petite women who are busty as well as plus sizes. We carry band sizes 28-48 and bras up to K cup.  In addition to the online shop we have a physical  store located at 5254 Sunrise Highway in Massapequa Park, NY  (inside the Sunrise Promenade shopping center with TGI Fridays, Panera,  Barnes and Noble and Pier 1 Imports)   where we do free bra consultations, no appointment needed.  For the women who are not local we offer free Skype fittings and assistance with online orders.

Why Helen of Troy? Because she was the most beautiful woman in the world in Greek mythology and I want every woman to feel beautiful and enjoy beautiful lingerie. Welcome to my store. If you need assistance or have any questions feel free to call the store during business hours at 516-691-0401 or email me at jessica@helenoftroybras.com